First Direct was the first bank to operate as a branchless bank and is an innovative bank in England. There is need therefore to use the SWOT analysis of the bank and the origins of were it erupted from. These are the Strengths, Weakneses, Opportunities and Threats. Strengths They had highly motivated and skilled staff. This was evident as they analysed on how to recruit, train and motivate their staff. They would recruit on after a wide search of candidates, enhance them with skills and motivate them with financial incentives (as according to McGregor ‘s theory X). They therefore were hiring people that were fast, efficient and with good personalities. With the expertise human resources, they can operate efficiently and able to provide their customers with the best service quality. First Bank ‘s strength also entailed them having to be utterly low cost. This can be in comparison with the other competing banks in terms of...
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