Entrepreneurial
organization can be defined as an organization that places innovation and
opportunism at its heart in order to produce economic or social value. It is a
simple organizational form that typically includes one large operational unit,
one or a few individuals in top management. There are some characteristics that
show that Wal-Mart is an entrepreneur organization which is described below.
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When it comes to
integrity, it is important to make your word your bond and always stand by it.
Treat others as you would like to be treated, Wal-Marx treated each other as
they would like to be treated which is actually the main objective of the
organization. More so, the organization is making good deals for example it
entered into a joint venture with Cifra, a Mexican retail chain which resulted
in the opening of 60 Wal-Mart stores in 1994.
Customer Focus
A company is
nothing if it does not have customers. Wal-Mart focuses more on its customers
as one of its objective states that they focus on providing the customers what
they want, when they want it, all at a value.
Innovation
As competition
was increasing at a faster pace, Wal-Mart created the one stop shopping in 1987 where customers would not have to go to another shop to buy some goods but to
get everything in one shop. Creating this kind of atmosphere it then shows the
level of innovative Wal-Mart has. In most cases unsuccessful people resist
change due to the fear of the unknown, but with Wal-Mart it’s not the case
because the founder always accepted change and depended on the continuous
improvement of effectiveness which led to the success of the organization.
Risk Takers
Wal-Mart proved
that it is a risk taker by acquiring the 122 Canadian Woolco stores in 1994.
Being a high risk taker means that a group or an individual is an excellent
entrepreneur and more so, they are prepared to fail. They think outside the box
and always try new things for example Wal-Mart acquired the 326 Wholesale clubs
although the Wholesale club sales slowed considerably from the industry which
was 27%, but it did not close the branch, which portrays the high level of
being a high risk taker.
Results Oriented
The profits that
Wal-Mart makes show really that it is an entrepreneur organization. Being an
entrepreneur means a firm has to focus on results. Wal-Mart attained its
results by developing something that customers want and producing then
delivering it at a price that is fair to all parties involved as the
organization sold its goods and services at the lowest prices than the
competitors.
Vision
Vision is the
ability to think about or plan the future with imagination or wisdom. The
founder of Wal-Mart had a vision which even today stands as a guideline of the
organization. Moreover the C.E.O laid out a philosophy of the organization
which is their main two objectives which are to provide the customers with what
they want, when they want it, all at a value and treating each other as they
would like to be treated. The vision they had they clarified it and used it on
their daily basis.
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